WebOptNinja

What is a keyword in SEO?

In terms of SEO, they’re the words and phrases that searchers enter into search engines to discover content, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.

Every company with a website to rank high on search engines. Being at the top is crucial because it leads to more traffic. However, simply increasing traffic does not guarantee a proportional increase in revenue. Thinking that more traffic will automatically lead to higher sales can be a mistake. If you drive traffic in the wrong way, it may not be effective in increasing revenue because the content won’t reach the right users. To get better quality traffic, it’s important to choose keywords that are not only high in rank but also suitable for your content. The average click-through rate for sites on the first page of Google search results is about 31.7%. Naturally, every site wants to be on the first page, considering the potential for over 10 times more clicks compared to the 10th page. In this article, we will explore how SEO keyword rankings work with this in mind and look at some ways to choose keywords that are suitable for your content.

Search engines typically display results that match what users are looking for, and the position of a website on the results page for a specific keyword is referred to as its keyword ranking.

Here are some basic facts about keywords:

• On average, a keyword receives approximately 989 searches per month.
• About 14.1% of keyword searches include questions.
• Keyword lengths vary, but the average length is 1.9 words.

Why keyword ranking is important in SEO: According to recent data, at least 53% of website traffic comes from organic search. To secure this traffic, it’s necessary to improve keyword rankings in search engines. When your ranking improves, it can naturally lead to an increase in site visitors and a higher likelihood of them converting into customers.

Related keywords

Search engines feature auto-suggested search terms that appear as you type into the search bar, as well as related search terms displayed in the search results. These search terms often include keywords that are relevant, frequently searched by users, and related to the initial keyword. Therefore, they can serve as valuable resources for building a keyword list. By compiling a list of high-relevance keywords and examining their search volume and competitiveness, you can select keywords that are suitable for your website.

By using related search terms and the auto-suggest feature, you can focus on user-generated keywords centered around the information users want. This approach allows you to select inbound keywords and create content that can effectively increase website traffic.

Getting your website to appear at the top of search engine results in a short period is a challenging task. However, by following the methods described in this post, selecting good keywords, and improving your website’s content, you can work towards enhancing your website’s search engine ranking over time.